Competitive Advantages and Values Created and Attained Out of Well-Crafted Customer Value Propositions

Abstract To help facilitate the development of a theoretically rigorous and practically useful theory customer value propositions (CVP), as called for repeatedly by extant literature, this paper establishes game-theoretic theorem regarding dynamics market competition potential entry. On top result employing logical rigor analytical reasoning, eight generally true facts are developed without suffering from constraints data- anecdote- based approaches, widely used in literature. In particular, these established results reveal how newly adopted CVP is associated with three essential processes underlying company’s operation, it will be pivotal company to attain competitive advantages, added CVPs can determined, etc. At end, recommendations decision-making managers entrepreneurs questions future research provided.